The Real Reason Yahoo Is Buying Tumblr

Tumblr’s young demographic doesn’t just ignore Yahoo — they don’t know what it is.

When Yahoo was founded, Tumblr’s most important demographic wasn't even born. This — not profit or monthly active user numbers or corporate image-making — is what explains why Yahoo wants Tumblr.

Yahoo is not the kind of site people have a strong affinity for. As a search engine, or a portal, it's the type of site you choose out of familiarity, or by default. It's the largest homepage of the post-homepage era. As a result, it doesn't seriously overindex in any demographic. Perhaps its most enthusiastic users are old, but they're few, too. The majority of its users are, if anything, apathetic. They're just there.

Tumblr, on the other hand, is the young internet users' service of choice. It's rotten with young people, including a great deal of teens, many of whom use smartphones to check it and make updates (the only way Yahoo is on young people's smartphones now is as a logo in Apple's weather app).

Young people dictate Tumblr's culture, and their interest dictates its future. David Karp, Tumblr's founder, has remained a sort of adult teen avatar, allergic not just to selling out, but to making any money at all.

Tumblr's demographic index, according to Quantcast.

Karp is known to be capricious and hard to read, which may help explain why early news of Yahoo’s interest in Tumblr came as such a surprise. Chris Mohney, Tumblr's Editor in Chief until an unceremonious and surprising editorial purge in April, tells BuzzFeed over email, “What's to get beyond a giant pile o' cash? Nobody outside of senior management had a clue, far as I know.”

Regardless of the management mechanics of the deal, and whether or not Karp will stay on as Tumblr's leader, a Yahoo acquisition would allow him to relinquish the one responsibility he seemed to relish less: the responsibility to keep Tumblr solvent.


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“SNL”: Stefon Has An Epic, Emotional Goodbye – With An Anderson Cooper Cameo

Finally, we get to meet Blow J. Simpson, DJ Baby Bak Choy and the rest of New York’s hottest clubbers. The ultimate SNL chameleon signed off, too.

Source: hulu.com

Saying goodbye is always hard, but at least we know the story of Stefon and Seth has a happy ending.

On the occasion of Bill Hader's last Saturday Night Live (at least as a cast member), his signature character, Stefon, received some important closure. With his wild, genius – even revolutionary – club suggestions and sexual advances scorned once more by “Weekend Update” anchor Seth Meyers, Stefon finally stood up for himself, running off to wed another man who truly loved him. What happened from there was truly magic.

This sketch has everything: Anderson Cooper, Blow J. Simpson, Alf in a trenchcoat, a coked up Gremlin, DJ Bak Choy, Smurfs, a Graduate reference and even some Amy Poehler. It truly was a celebration.

For more Stefon, scurry on over here.

Also signing off was longtime star Fred Armisen, whose ability to play absolutely anyone or anything made him a hit on so many other shows that he could no longer devote enough time to SNL, which he powered for 11 glorious seasons. He chose a relatively new character, angry British punk (and unlikely Thatcherite) Ian Rubbish for his swan song, but it was quite fitting; the musical theme allowed his Portlandia partner (and Sleater-Kinney legend) Carrie Brownstein to join him on stage.

Also in on the act were fellow indie rock luminaries Kim Gordon, Steve Jones, Aimee Mann, and J Mascis of Dinosaur Jr.

For more on this one, check out BuzzFeed Music.

Can We Talk About Mads Mikkelsen For A Minute?

And by talk, I mean drool over.

Who cares if he's currently playing a gourmet-cannibal-chef serial killer, right?

Who cares if he's currently playing a gourmet-cannibal-chef serial killer, right?

Source: fanpop.com  /  via: fanpop.com

Or even if he was a James Bond villain…

Or even if he was a James Bond villain...

Source: Photograph by Peter Lindbergh. Styled By Michael Philouze. Fashion assistant: Ahnna Lee.  /  via: tmagazine.blogs.nytimes.com

Check out that bone structure.

Check out that bone structure.

Source: handson.provocateuse.com  /  via: handson.provocateuse.com

Don't forget the muscle structure either.

Don't forget the muscle structure either.

Source: mynewplaidpants.blogspot.com  /  via: mynewplaidpants.blogspot.com


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Game Of Thrones Houses, Branded

This is fun — If the Houses were modern-day corporations.

Lannister Investment Group. As those who watch the show know, the real slogan of the Lannister House is, “A Lannister always pays his debts,” which would be quite refreshing for an investment company.

Lannister Investment Group. As those who watch the show know, the real slogan of the Lannister House is, "A Lannister always pays his debts," which would be quite refreshing for an investment company.

Air Targaryen. An airline is a nice fit with the House of Dragons, however “Fire and Blood” is definitely not a good carrier tagline.

Air Targaryen. An airline is a nice fit with the House of Dragons, however "Fire and Blood" is definitely not a good carrier tagline.

Arryn Mobile. Well, “Honor” would certainly be a new quality in the bad customer service world of mobile carriers.

Arryn Mobile. Well, "Honor" would certainly be a new quality in the bad customer service world of mobile carriers.

Baratheon Security. LOL, you can “trust” them like Blackwater.

Baratheon Security. LOL, you can "trust" them like Blackwater.


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Via: shutterstock.com

Rep. Issa Aware Of IRS Investigation Since Last July

“We would be happy to provide a status update to the Subcommittee staff and provide a copy of our interim and final reports on the matter when they are issued.”

Via: Chip Somodevilla / Getty Images

The Treasury Department Inspector General for Tax Administration sent a letter to Congressman Darrell Issa and Congressman Jim Jordan on July 12, 2012 informing them they would be auditing the IRS in response to their concerns that certain groups might be receiving extra scrutiny. The letter came in response to a June 28th letter of that year from Congressman Issa and requests for an investigation.

The letter states that after meeting with the staff of the Committee on Oversight and Government Reform, which Issa chairs, the IG Office of Audit began work on the issue. The IG offered in the letter to provide a status update to the staff of the committee throughout the investigation as well as provide copies of interim and final reports.

“We would be happy to provide a status update to the Subcommittee staff and provide a copy of our interim and final reports on the matter when they are issued,” the letter reads.

The Huffington Post also reported Saturday that an aide to Congressman Issa said he asked the IG for an investigation after hearing allegations of selective targeting of conservative groups.

Issa said earlier in the week he “knew” what the IRS would report about the IRS targeting of conservative groups but said it wouldn’t be appropriate to comment until the investigation by the IG was complete. The interview, which took place with Bloomberg Businessweek on Monday were also noted in the Huffington Post report.

“I knew what was approximately in it when we made the allegations about a year ago. This is one of those things where it's been, in a sense, an open secret, but you don't accuse the IRS until you've had a nonpartisan, deep look,” Issa said. “That's what the IG has done. That's why the IGs in fact exist within government, is to find this kind of waste and fraud and abuse of power.”

Treasury Secretary Jack Lew also said Friday that he learned in March the IG was looking into accusations of IRS targeting of conservatives but did not know of the details until last Friday.

An aide to Congressman Issa told BuzzFeed the “the Oversight Committee actually expressed frustration to TIGTA on a number of occasions about their unwillingness to provide substantive details on the investigation.”

An email sent to the Oversight Committee in December read “we are leaving no stone unturned as part of our due diligence. As such, we won't be able to provide a detailed, substantive briefing until late April/early May.”

This article has been updated.